Esc Alex Wurz 2x

Alex Wurz

Safety Ambassador

Ex-Grand Prix driver, and two-time winner of the legendary Le Mans 24 Hours, Alex is chairman of Formula 1’s drivers’ association, the GPDA. He also operates an internationally renowned business focused on road safety, driver training and track design.

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Hrag Sarkissian

CEO and co-founder

Born in New York, Lebanese-Armenian Hrag has successfully grown an extensive portfolio of innovation-led businesses. His experience in motorsport and tech helps him to leverage the benefits of sustainable technology and micromobility.

Esc Khalil Beschir 2x

Khalil Beschir

COO and co-founder

Lebanese entrepreneur Khalil competed professionally in the A1 GP series between 2005 and ’08. He has developed motorsport’s infrastructure in the Middle East, working with the FIA on motorsport development and Young drivers training programmes

Esc Lucas Di Grassi 2x

Lucas Di Grassi

Sustainability Ambassador

One of the leading lights in electric series Formula E, Brazilian Lucas keenly understands the social, political and financial conversations that straddle the automotive world. He is a passionate advocate for greater sustainability in both motorsport and global mobility.

Esc Kota


Rider Ambassador

In the scooter world, the name Kota needs no introduction. The 24-year-old Californian (real name, Dakota Schuetz) was the International Scooter Association’s first-ever world champion, in 2012, and has won a further three world titles and over 60 pro competitions.