eSkootr Championship™ (eSC) appoints PRELOADED as experiential XR Agency

The eSkootr Championship™ (eSC) has appointed BAFTA-winning immersive games studio, PRELOADED to produce a gamified second screen viewing experience for fans.

E SC mockup v2 2

The eSC second screen app will give fans real time insight into the thrills of eSC races and the S1-X eSkootr. By holding their device to their main screen, viewers will get stats about each rider including their heart rate, speed and lean angle, as well as receiving live text commentary about the status of the race with the ability for fans to engage through likes and dig deeper into the rider profiles. eSC and PRELOADED have created a solution which will enable sport to own the second screen immersive experience - irrespective of which screen is the first screen.

The eSC racing series is about bringing fans closer to the action, and the PRELOADED app will strengthen fan access and interaction with an immersive experience that will provide users with new ways to enjoy the thrills of our new micromobility sport.

Hrag Sarkissian, eSkootr Championship™ co-founder and CEO, said:

“eSC will be a unique form of racing, and we want to give fans as much information as possible about what our riders are experiencing on track. We have partnered with PRELOADED to help us take the fan into the heart of the action through a second screen experience that will allow viewers to interact with the main broadcast by accessing stats in real-time about each rider’s performance, and engage with our online text commentary.

“Sports fans are eager to know more about the performance levels of elite athletes, and our XR experience app will open up access to rider and team data like never before in live sport.”

Phil Stuart, Creative Director at PRELOADED, added:

“We’re so excited to be working with eSC on the launch of this incredible new sport. Together we are pioneering new audience experiences which could transform the future of live events, underpinned by the latest in immersive tech and hardware.”

About PRELOADED

PRELOADED is a BAFTA-winning games studio working in XR, connected play and geospatial technologies.

We build immersive products to help organisations such as Disney, Red Bull and LEGO reach mainstream audiences, and partner with technology platforms such as Niantic, Magic Leap, HTC and Google to imagine the future.

Our work has been recognised internationally by awards bodies, including BAFTA, SXSW (Best in Show), BIMA (Best in Show), Serious Play & Cannes Lions.

Founded in 2000, PRELOADED is part of Learning Technologies Group.

For more information, please visit www.preloaded.com