eSC and Saudi Arabia’s leading fitness influencer Hana Basrawi – aka Its Always Hana – today reveal the livery for her team: Pathfinders.
Within her daily work as a fitness influencer, Hana promotes living an intentional life and being the best version of yourself. She therefore chose the name, Pathfinders, to create a deliberate double meaning: focussing both on the inner journey of finding one’s way through life but also the literal task of finding the winning path on a race circuit.
As an urbanite herself, who grew up across multiple city environments between Saudi Arabia and the UK, Hana wanted her team to represent what it truly means to live in a city and reflect the dynamism of that lifestyle.
“We aimed to capture the vibrant spirit of city life, with bold colours and dynamic patterns that reflect movement and excitement. It's all about making a statement and connecting with our audience.”
At the centre of the design is the spray can logo with the orange Pathfinders text contrasting the darker green background. Paint splatters add texture to the scooter alongside an abstract set of lines – which, upon looking closely, are a modern city skyline. Three multi-coloured arrows also serve as an added design element, referencing multi-directional travel within cities, endless opportunities and, of course, the decision-making processes her riders will have to go through on track.
“The colours and patterns reflect my experiences navigating cityscapes, embodying a sense of adventure and community. It's a personal expression of my belief in the potential of electric mobility.”
The livery is a playful departure from more traditional racing designs and instead uniquely mirrors the micromobility lifestyle. While it is designed for the eSC racing environment, it is equally easy to envision it on a street scooter – helping bridge the gap between the sport and eSC’s misson to inspire cleaner, more liveable cities.
“This eye-catching design invites curiosity and conversation, helping to convey our commitment to innovation, sustainability, and making our environment more accessible for everyone to enjoy.”
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As with everything she does, Hana has put her community at the centre of her design, merging her personal ambitions with what she knows inspires those around her.
Keep up to date with all livery reveals at esc.live and @esc.live on Instagram.
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